Massimiliano Di Gregorio

Analyzing the customer experience to ensure that the end user has a perception of value creates an environment in which a carrier can maximize profitability and a return on investment. Over the last three years, much progress has been made in the field of mobile interactive services, from building simple services such as ringtones and icons for enhanced handsets, to today's MMS over GPRS or CSD (circuit-switched data). During this evolution, operators, manufacturers, and CSPs (content service providers) have looked for killer applications, business cases that let the VAS (Value Added Services) be as profitable - or more profitable - than voice call services. The financial world looked at these developments with interest. Analysts focused their attention on VAS potential, ignoring economic fundamentals that didn't have such an effect on stock sales. Now telephone c... (more)